Mark Zuckerberg is scrambling to appease Facebook’s critics as big and small brands pull their ad money, but it doesn’t seem to be working this time.
By David Gilbert, June 30, 2020
It started as a murmur of dissent, but over the weekend the campaign to persuade brands to boycott Facebook ads for the month of July turned into a major crisis for the social media giant.
It began badly on Friday when Unilever, one of the world’s biggest advertisers, announced it was joining the Stop Hate for Profit campaign, which had already been backed by Verizon, Patagonia, and Ben and Jerry’s.
Facebook quickly tried to take action to stem the outward flow of ad dollars, announcing a new policy that would follow Twitter’s lead and begin labeling questionable content.
But it wasn’t enough.
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