Facebook’s Ad Problem Just Turned Into a Full-Blown Crisis
Mark Zuckerberg is scrambling to appease Facebook's critics as big and small brands pull their ad money, but it doesn't seem to be working this time.
By David Gilbert, June 29, 2020
It started as a murmur of dissent, but over the weekend the campaign to persuade brands to boycott Facebook ads for the month of July turned into a major crisis for the social media giant.
It began badly on Friday when Unilever, one of the world’s biggest advertisers, announced it was joining the Stop Hate for Profit campaign, which had already been backed by Verizon, Patagonia, and Ben and Jerry’s.
Click here to read the full article.