Bloomberg Businessweek: If Unilever can't make feel-good capitalism work, who can?

“It’s not just emotion. The numbers play it out,” says Natasha Lamb, a managing partner at the ethical-investment company Arjuna Capital, of Polman’s methodology. The green-tinged end of the market is “where the growth is,” she adds, “and the demand, and the extra margin that you can charge.”  

Read this article at Bloomberg.