Facebook says Apple iOS privacy change will result in $10 billion revenue hit this year

February 2, 2022

  • Facebook said on Wednesday that Apple’s App Tracking Transparency feature would decrease the company’s 2022 sales by about $10 billion.

  • Facebook’s admission is the most concrete data point so far on the impact to the advertising industry from Apple’s privacy change introduced last year.

  • The privacy feature disrupts the behind-the-scenes mechanics of many mobile ads, especially those that confirm whether a purchase or download was made.

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Big TechIsabelle BhayaniFacebook, Apple, transparency